UX Designer

According to Oxford Journal Interacting With Computers, 

The definition of UX design:

  • The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” 

While people interact with the product, it is able to enhance experiences and enable users achieve their initial aim in what ux designers have provided. 

How the product feels? 

Do you ever concerned about it? Yes. You have to concern about it if you’re a UX designer. As a UX designer, firstly, you must guarantee the product logically function well from one step to another step. Next, you have to test and observe user’s behaviour towards the product. This is due the reason that users feedback is more crucial in further development for UX design.

What the !@#$ is UX Design‘ is a youtube video that explained understandably about UX by Matthew Magain. He’s not really explains about what is UX design but he gives a clear explanation about what should a UX designer learn to and what did UX designer did for social media. He highlighted that (UX = User Experience) is mostly refer to: 4W1H

  • what?
  • when?
  • where?
  • why?
  • how?

This is due to the reason that how does a product looks like might affect user’s interaction. Therefore, questioning (about asking 4W1H) is one of their ‘habits’ since they have to get answers in order to come out with a success product’s design.

-Who is the target audience?

-What do we want the website do?

-What do we want user to engage?

-What do we want user to do when they interact? -What are you thinking about the apps?

-How to catch people first sight with button?

-Why is that confuse you? 

-What is the next step to do? 

-Where would user click next?

-How to make people share post after read it? 

-Why place “share” button at certain area?

UX designer will continuously questioning ton of questions and do research on their users in order to understand more about their feeling. According to Matthew,  to accomplish an aim or purpose of UX design, the product (web apps/ mobile apps/ desktop apps) are required to fulfil both user needs and business needs. 

User-centred design process – A process that requires ‘tools’ and ‘techniques’ to take user’s needs into every stage of the product’s lifecycle. It is something scientific which using analysis and measurement. (more analytical and technical)

Besides, UX Design is considered as “design behind the visuals.” This is because UX designers are concerned with the overall feel of the product, unlike UI designer/ interface designers who are particular concerned about how the product is laid out. For example, UI designers normally questioning such questions, what colours can I use? Why this colour will catch attention of user? How many images I can use? And how can I make this look incredible in visual look? 

Figure 1
Figure 2
Figure 3

In order to provide a good user experience, it is vital to come out with a design with essential design element that help users get access to exactly what they want. For example, Figure 1 shows that before users login or register account in certain apps, they are required to fill in personal data. If the apps layout repeatedly mention *required* to fill in these parts, it might resulting users skip *optional* part. This is due to the reason that, users might have a thought about optional field may not be crucial, why should I wasting my time on it to fill in that part? In order to create an effective design, UX designers shouldn’t continuously repeatedly mention something even though it’s important, however, you can just only mention one word to catch the eyes of users. 

(with the design principle: less is more) 

Figure 2 is about design carousels on apps or mobile website. We can see that most of carousels are always designed with an arrow to direct user swipe their phone from left to right or right to left in order to get more information.

For example: mobile apps install carousels ads on Facebook. 

However, navigation arrow might not really give user an incentive to click. If change the arrows into something descriptive with meaningful labels, it’ll incentives users to click in and have a look. 

Carousels ads on Facebook.

Let’s look at figure 3, since icon is more representable as symbol of something to make thing easier to understand in order to catch users attention. So, icon have to place in front of text to let users see the icon first. Place icons, texts, or images in a proper way is to make the overall design easy to understand to the viewer’s eyes. Since our eyes seek to balance, focus on visual balance between design elements is vitally important. Therefore, as UX designer, you’ve to ensure that your design is able to maintain balance in presenting information to user and provide them with a visually pleasing picture of the objects placed in the apps/ website. 

Magain, M. (2012) What the #$%@ is UX Design?. [Online] Available at: https://www.youtube.com/watch?v=Ovj4hFxko7c [Accessed: 2 December 2016]
Lanoue, S (n.d) The definition of UX design. User Testing Blog. [Online] Available at: https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/ [Accessed: 2 December 2016]
McGough, O (2014) 10 of the Best UX Infographics. [Online] Available at: http://blog.usabilla.com/10-best-ux-infographics-2/ [Accessed: 2 December 2016]

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